Current:Home > FinanceFear of God Athletics reveals first foray into college basketball with Indiana and Miami -Aspire Money Growth
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
View
Date:2025-04-17 17:24:06
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (491)
Related
- The Grammy nominee you need to hear: Esperanza Spalding
- American Climate: A Shared Experience Connects Survivors of Disaster
- For many, a 'natural death' may be preferable to enduring CPR
- The Best Memorial Day Sales 2023: SKIMS, Kate Spade, Good American, Dyson, Nordstrom Rack, and More
- Trump's 'stop
- Search for missing Titanic sub includes armada of specialized planes, underwater robots and sonar listening equipment
- Avoid mailing your checks, experts warn. Here's what's going on with the USPS.
- Heidi Klum Handles Nip Slip Like a Pro During Cannes Film Festival 2023
- A South Texas lawmaker’s 15
- Lifesaving or stigmatizing? Parents wrestle with obesity treatment options for kids
Ranking
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- New York Rejects a Natural Gas Pipeline, and Federal Regulators Say That’s OK
- Teen volleyball player who lost her legs in violent car crash sues city of St. Louis and 2 drivers involved
- What to know about the 5 passengers who were on the Titanic sub
- What do we know about the mysterious drones reported flying over New Jersey?
- iCarly Cast Recalls Emily Ratajkowski's Hilarious Cameo
- South Carolina is poised to renew its 6-week abortion ban
- Here's what's on the menu for Biden's state dinner with Modi
Recommendation
US appeals court rejects Nasdaq’s diversity rules for company boards
Tina Turner's Cause of Death Revealed
Tom Hanks Getting His Honorary Harvard Degree Is Sweeter Than a Box of Chocolates
What we know about the tourist sub that disappeared on an expedition to the Titanic
Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
The abortion pill mifepristone has another day in federal court
Priyanka Chopra Reflects on Dehumanizing Moment Director Requested to See Her Underwear on Set
As the Culture Wars Flare Amid the Pandemic, a Call to Speak ‘Science to Power’